Relux Electric: Tamil Nadu’s Fastest-Growing Electric Vehicle Charging Company Transforming South India’s Electric Mobility

Introduction :

When we talk about electric mobility in India, we always deal with the big players such as Tata Power, ChargeZone, and Ather Grid. Then there are the local companies that can simply pop up out of the soil, sometimes it is to compete with the larger companies but often times it is to offer services that are relevant to the area. Relux Electric is one such brand that is slowly finding its popularity in Tamil Nadu, in particular.

Having begun as a small company with a small team and grown to be one of the fastest-growing EV charging infrastructure providers in South India, Relux Electric is a story that needs to be told. It is not only about EV charging. It is all about decentralization, empowerment, and reforming the travel of people around the towns, highways, and cities of Tamil Nadu.

Making a local problem into a statewide issue

The creation of Relux Electric did not happen in the offices of big cities. It was born in Tamil Nadu, a state which has boasted of technology adoption, environmental sustainability and local entrepreneurship. The founding team was made up of engineers and infrastructure professionals who realized that there was a trend that other people were not seeing, which was that EV adoption was on the rise even in non-urban areas, such as Madurai, Salem, and Tirunelveli, among cities like Chennai and Coimbatore.

Yet these regions had neither extensive nor negligible EV charging infrastructure. There was no need to stop to plug in at a stop, no apps to choose charging stations, and no service on the road when a battery was draining mid-trip. That is when Relux came into the picture.

Their objective was straightforward since day one: To make EV charging accessible and affordable to the entire state of Tamil Nadu especially in areas where others will not so much as consider.

Reading about the Relux strategy

Most EV charging startups have catered to the big-ticket partnerships, high-glamour locations, and metros. Relux did just the opposite These are reviewed as Tamil language support and an application interface.

• Forming alliances with the local petrol bunks, community halls, schools, colleges, and small hotels.
• Construction of chargers in districts with lower rates of urbanization.
• The local electricians and other staff trained to install and service stations.

Cities & Towns: Chennai, Coimbatore, Madurai, Trichy, Erode, Salem, Nagercoil, Vellore and more than 30 Tier 2/3 towns.

This strategy was effective in making Relux evolve quickly and it aided in establishing a sense of confidence. A trust that can be seen today in the amount of EV drivers who are outspoken in their appreciation of their services in towns where no other charger is present.

Charging Infrastructure: How Large Is the Network of Relux?

By 2025, Relux will grow to have more than 150 electric vehicle charging points within the state of Tamil Nadu, and has already started expanding into other states including Karnataka and Kerala. Their presence ranges:

• Other Major Highway: Relux chargers are available on other major highways such as NH-44, NH-32, NH-79, etc.
• Communication Spaces: Stations, areas of interest, shopping complex, religious sites.
• It has the capability to retrofit two-wheelers, e-rickshaws, passenger EVs, and even electric buses.
• Apartments and Commercial Buildings: They are provided through B2B partnerships with the installation services.

They offer both rapid and normal chargers such as AC chargers (3.3kW-7.2kW) and DC fast chargers (15kW-60kW). The Hip R. (Choreal Review)

Relux Chargers Are Not the Only Items:

Relux has already established an ecosystem of products and services that can enable end-to-end EV adoption.

Remote control and The monitoring

Electric vehicle charging stations in attractive locations will continue to be the most popular item. Each charging point has 2 to 6 chargers and will consist of:

• Bi-connector to fit different car types
• Locating recharging points
• Analysis of electric bus charging infrastructure
• On-ground service units in each district

Residential and Fleet Charging

Relux provides charger installation at homes and fleet depots. This includes:

• Site inspection
• Electrical load analysis
• Properly done by qualified personnel
• Find out the availability of each charging point

Charging App

On their app (available on both Android and iOS), one can:

• The application is written in both Tamil and English languages, the official languages.
• Solar Hybrid Locations
• Book an appointment
• Pay using UPI, card, wallets
• View user history and reports
• Tamil Nadu Pilgrimage Packages

Solar Hybrid Locations

Some of the new Relux stations incorporate the use of solar energy, particularly in towns subject to frequent power outages. This saves on operation expenses and encourages green energy at the source.

Chargers in hill resorts, resorts on the coasts, shrines like Rameswaram and Kanchipuram.

Relux did not grow independently. It made connections that enabled it to grow in a smarter way.

• Petrol Pump Contracts: The companies also signed a contract with the Indian oil and Bharat Petroleum shops to install the chargers at their petrol pumps.
• Real Estate Developers: Tie-ups were done to bring in residential users through apartment complexes and using gated communities.
• Common facts in Laid to Rest
• Educational Institutions: Installed plugged EV chargers in more than 50 campus and higher education institutions.
• Tamil-First Customer Support

They also acknowledge the Tamil Nadu state EV policy that offers subsidies, single-window clearances, and green infrastructure incentive. Relux fully exploited these schemes, particularly to establish itself in minor municipalities and panchayats.

Charging Vans

Relux adopts a localized approach, unlike the national players who attempt using a one-size-fits-all approach:

• Senior Tamil speaking call center staffs who are familiar with the local dialects
• Price-Per-Minute Charging
• Most Relux stations adopt a time-based pricing scheme instead of a per-kWh scheme to ease calculations.
• Franchisee Model
• The local entrepreneurs can operate their own Relux station under guidance, which will help to create jobs and generate income in Tier-3 towns.

I once never dreamed that a domestic company could give me that much fell.

Travelling in Coimbatore, these electric vans assist stalled vehicles on highways. They come with 15kWh battery packs.

Educational Drives

EV advocacy Relux conducts EV awareness programs in temples, schools, and panchayats.

Real Customer Experiences on the Ground: Customer Testimonies:

And that is all, she added.

Travel vlogger Arun Prasad also took a 900-km one-way trip across Pondicherry, Thanjavur, Kodaikanal, and Dindigul without charging at any other point but at Relux stations. His review?

The Roadmap: What is likely to happen in 2025 or even more? I got off to bright, open, practical-lookings stops. Roadmap: What to Expect in 2025 and Beyond?

Roadmap: What will occur in 2025 and beyond?

A group of women who were operating an e-rickshaw service are saving more than 7,000/month by charging at the Relux-subsidised EV charging station in the textile market.

Case 3: Campus charging in Namakkal college

A college with an established parking lot set up a Relux 7.2kW charger. It is used everyday by students and faculty, instilling a new generation of EV users.

In the south of India, the project will include 300 electric vehicle chargers by 2026

Relux is not yet on the radar of the national media the way Tata Power or Statiq might be, but it performs well in most other aspects:

Relux is the best in terms of hyper-localization, grass-roots-awareness, and credibility. Many EV owners also say they experience less down time and fewer faults on Relux stations than on others.

The company is also competitive, and the team has future milestones that have been made known.

• Investments in electric two wheelers battery swapping machines
• The investment in electric two-wheeler battery swapping stations
• More than 100 villages of solar-powered nodes
• Last-mile delivery companies V fleet depot solutions
• Investments in battery swapping stations of electric two-wheelers
• Relax Academy: A training program to teach electricians and mechanics to service EVs
• Mobile chargers in every major district of TN
• The usefulness of maps and navigation software such as Google maps and MapMyIndia

They want to install chargers not just to build a full EV ecosystem that would cater to urban and rural growth in India.

In summary, Relux will become the South India backbone of EVs

The electric revolution in India is taking place, but not equally. Metro cities are the ones with better infrastructure and investment, and towns and highway remain behind.

Relux Electric is filling that gap. Without the support of a trillion-dollar corporation and without glamorous, high-budget PR stunts, but it was done with humble, real work based on the communities, values, and needs of Tamil Nadu.

Be it going to Karur in a two-wheeler, going to Trichy on a Nexon EV, or taking a road trip to Kanyakumari, chances are, the Relux charger is somewhere on your route.

This is what makes them a hero someone quiet, committed and always wanting to move forward.